On 12th October, the first day of Navratri 2026, the traditional Mohanthal prasad of Gujarat’s renowned Ambaji Temple received the Geographical Indication (GI) tag. This honour recognises the uniqueness and heritage of this sacred offering to Maa Ambaji. According to an ETV Bharat report, Ambaji Mohanthal prasad has become another significant religious prasad from Gujarat to receive GI recognition.
Significance of Ambaji Temple
Ambaji Temple, located in Gujarat’s Banaskantha district, is one of the 51 sacred Shakti Peethas. Maa Ambaji is worshipped as Adishakti (the primal divine feminine power), and the temple attracts crores of devotees from across the country. Nestled in the Aravalli mountain range, the temple is known for its divine presence and spiritual energy.
A unique feature of the temple is that there is no idol of the goddess here. Instead, devotees worship a sacred Visa Yantra. Pilgrims experience peace and prosperity in their lives simply by having darshan (sacred viewing) of Maa Ambaji.
What Makes Mohanthal Prasad Special
Mohanthal is a traditional Gujarati sweet prepared from besan (gram flour), ghee (clarified butter), sugar, and dry fruits. At Ambaji Temple, this prasad has been prepared for centuries using the same traditional method. Its unique texture and flavour set it apart from other sweets.
The temple prasad is made with pure ingredients and a traditional recipe, prepared with complete devotion. Devotees consider this prasad a blessing from Maa Ambaji and accept it with great reverence.
Significance of the GI Tag and the Achievement of Ambaji Mohanthal Prasad GI Tag
A Geographical Indication (GI) tag grants a product special recognition based on its place of origin and traditional method of preparation. This honour guarantees the product’s authenticity and quality.
With Ambaji Mohanthal prasad receiving the GI tag, it will now be ensured that only Mohanthal prepared using the traditional method within the Ambaji Temple premises can be sold under this name. The tag provides protection against counterfeit products and preserves the temple’s tradition.
Receiving this recognition on the auspicious occasion of Navratri is particularly significant, as this is the festival celebrating the worship of Maa Durga. For devotees, this is a double celebration.
Special Arrangements at Ambaji Temple During Navratri
During the nine days of Navratri, special worship and festive celebrations are organised at Ambaji Temple. Lakhs of devotees arrive for darshan of Maa on this sacred occasion. The temple premises host garba and devotional music programmes.
During this period, the demand for Mohanthal prasad increases significantly. Devotees carry it home and share Maa’s blessings with their family members.
Preserving Traditional Prasad
The GI tag not only identifies a product but also preserves its traditional method of preparation. The ancient method of preparing Ambaji Mohanthal prasad will now be safeguarded for future generations.
This initiative is a beautiful example of maintaining the temple’s religious traditions in modern times. Devotees gain the assurance that the prasad they receive is authentic and sacred.
Frequently Asked Questions
When did Ambaji Mohanthal prasad receive the GI tag?
Ambaji Mohanthal prasad received the GI tag on 12th October, the first day of Navratri 2026.
What ingredients are used to make Mohanthal prasad?
Traditionally, Mohanthal is prepared from besan, pure ghee, sugar, and dry fruits.
Where is Ambaji Temple located?
Ambaji Temple is located in Banaskantha district of Gujarat, in the Aravalli mountain range.
What is the benefit of a GI tag?
The GI tag ensures the authenticity of the prasad and provides protection against counterfeit products.
What is special about Ambaji Temple during Navratri?
During Navratri, the temple hosts special worship, garba, and devotional programmes.
Experience Divine Darshan with Durlabh Darshan
If you are unable to visit Ambaji Temple, you can experience darshan of Maa Ambaji from home through the Durlabh Darshan app. This AR/VR technology takes you into the temple’s divine atmosphere. Of course, it cannot replace a physical pilgrimage, but for devotees who cannot travel due to distance or circumstances, this is a beautiful medium of devotion. Download the app here and receive Maa’s blessings.
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